In The Clover

In The Clover
102%

Increase in sales

62%

Increase in orders

79%

Jump in conversion rate

About In The Clover

In The Clover is an online boutique based in Maryville, MO. Since 2022, they’ve specialized in graphic tees designed for moms—cute, comfortable apparel for every occasion. What began as a side business quickly gained traction, but the owner knew there was more potential waiting to be unlocked.

CHALLENGE

The owner had been running her own Facebook and Instagram ads and was seeing some results, but she didn’t have the time or expertise to scale. Cost per purchase was too high, AOV was too low, and she wasn’t sure where to go next. Without a clear strategy for driving new customer acquisition while keeping costs in check, growth had stalled.

SOLUTION

We stepped in to take over her advertising strategy and optimize her website. On the ad side, we focused on Facebook and Instagram, leveraging her most recent and highest-performing creatives. We refined her targeting, implemented a stronger retargeting funnel, and introduced strategies to increase average order value.

On the website side, we made conversion-focused optimizations—streamlining the path from add-to-cart to checkout, reducing friction, and improving the overall shopping experience.

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