Finley & Co.

Finley & Co.
About Finley & Co.

Finley & Co. Boutique is a size-inclusive, affordable online store located at 325 Argonne Rd, Warsaw, IN. Known for its hand-curated classic clothing designed for Midwest women, the boutique offers a wide selection of sizes, ensuring that every woman can find something that fits her perfectly. Customers are drawn to Finley & Co. for its stylish, comfortable apparel and exceptional customer service, making it a beloved destination in the region.
After spending the last year meticulously preparing her business, the owner of Finley & Co. was ready to take her boutique to new heights. Recognizing the potential for significant growth, she reached out to us, KBR Social, to help propel her brand forward.

CHALLENGE

Although Finley & Co. had laid a strong foundation with its product offerings and customer experience, the owner knew there was more potential to unlock, especially in the digital space. With her business primed and ready to take off, she needed a strategic approach to accelerate growth and maximize her online presence

SOLUTION

We implemented our strategy to harness the momentum Finley & Co. had built. By focusing on targeted Facebook and Instagram ads, we aimed to capture a broad audience that aligned with the boutique’s ideal customer profile in terms of age, gender, and location. This approach enabled us to reach a wide audience at a low cost, while our follow-up email and SMS campaigns effectively converted these new visitors into loyal customers. The result was a significant boost in online sales and sustained growth for Finley & Co., helping the boutique achieve its full potential.

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